前几天店铺的一个产品涉及了商标侵权被下架了，心急如焚。心想：我们有自己的品牌怎么会被搞侵权呢？？经过一番调查，就是一个词被别人注册了商标, 但是这个词是大词，几乎竞品都在使用！
查了之后发现，这个商标拥有者还是我们的前供应商，联系了之后说卖给别人了！那个人需要我们付1.5W美金才撤诉！就是流氓！竟然被我遇到了！！
经冷静分析后，还是默默的写了申诉。
一般来说，侵权之前会收到亚马逊的警告邮件。如下：
1. 可以通过上诉提供的商标号去查是哪个词侵权了：
（1）美国商标查询网地址：
http://www.uspto.gov/trademark
（2）欧盟商标专利查询地址：
https://oami.europa.eu/eSearch/#basic
2.对症下药，找到那个侵权词后，文案上全部删除这个词，包括图片等
3. 根本原因：
导致侵权的原因有哪些呢？真实原因我想我们大都是知道的。要么无意为之，要么故意冒犯。
什么情况下会导致无意识的商标侵权呢？应该是很多的。我是这么写的，不管遇到什么问题，都是把锅给“新员工”：
1. 阐述根本原因：
（1）缺乏对新员工的监督：
（1）Lack of supervision of new employees:
Firstly, we are very sorry about our ignorance. The new employee who is not familiar with Amazon policy, and lacking the rules and policies when selling on your platform. Since most of our company employees are new employees, the store staff is complicated, and the product supervision is not enough, which may violate Amazon's policy.
（2）由于中美/欧文化的差异，我们以为****只是****缩写，并不知道这是一个商标，而且已经在（你要申诉的国家）注册备案。
（2）Secondly, as the items of Amazon seller performance, we did not know this word has its own brand, to this point we acknowledge it is our fault. Due to the differences between Chinese and German cultures, we mistakenly thought that “***” is the abbreviation of “***”, however, it was a trademark that was registered in the EU.
（3）缺乏对供应商的监督：
When developing this product, we did not strictly monitor the product. When we are ready to buy this product, we ask the manufacturer to prove that they are the agent selling this product.
（4）没有好好研究亚马逊的政策。
（5）公司整体管理和培训不足。
2. 已采取行动措施
（1）删除所有侵权词
We have removed all infringing words from the Asin.
（2）为员工安排版权培训
We have not conducted systematic training for employees, and new employees are not clear about the concept of infringement, which leads to such undesirable phenomena.
（3）设立监督部门，实行奖惩
We have deeply reflected on this situation. We feel that it is necessary to establish a supervisory department.
（4）联系商标所有者，为我们的错误行为致歉，并且提出了赔偿损失的方案；
We sent emails to the rights owner to apologize for our stupid mistakes, and we told him that we are willing to makea compensation for their losses.
3. 以后避免再犯的措施
（1）强调采购部要求，严格选择供应商
（2）加强员工培训：
We have developed a monthly staff training to learn about the Amazon policy.
（3）运营部职责明确：
(1) When determining the product category, please provide accurate information: pictures, titles, prices, inventory, product descriptions, keywords;
(2) Use keywords in the product to search online. If in doubt, check with the purchasing department in time and stop uploading;
(3) Please ask the supplier for samples before selling. We should carefully check (such as color, quality, image, etc.) to ensure that the product quality and related logo images are legal, whether they contain trademark information or infringe on portrait rights;
(4) Check the title, picture list, and page details to make sure that we don't let you down anymore!
建议大家不要直接抄上面的话啦，虽然结构清晰，但是我故意把内容打乱了。
亚马逊的客服一天要处理那么多case，如果客服一天读到了那么多一模一样的邮件，就像自动回复一样，会是什么感受呢~我提交申诉不到24小时，链接就回来！希望你们好运啦~